Insignia freezers are a quite familiar name in the household market of the USA. For the price, the Insignia freezer offers a stellar performance  And that raises some questions in people’s minds: who makes Insignia Freezers? Where are Insignia freezers manufactured

Well, we get you covered here! In this article, we will focus on who makes Insignia Freezers, and give feedback to help you decide whether you should get an Insignia Freezer in 2022 or not.

They are from Best Buy!

Best Buy, heard of it? We are pretty sure that you have already. Best Buy is one of the largest retailers in North America. They are renowned for their quality collection of products at a relatively cheap price. The headquarters of Best Buy is in Richfield, Minnesota. 

Best buy offers a diverse and widespread range of electronic devices. They sell products from different manufacturers, from big companies like Apple or Samsung to smaller homegrown manufacturers as well. 

Insignia, however, is the value-oriented house brand of Best Buy which means they own the brand. Insignia sells not only freezers but also other electronic devices like TV, washers & dryers, microwaves, and so on. Now you know who makes the Insignia Freezer

But wait!

Best Buy doesn’t make them by themselves!

Now, things get a bit tricky when it comes to the question, where insignia freezers are manufactured. Best Buy sells Insignia Freezer as their house brand but they don’t manufacture those. They are made by a company based in China, Haier!

Haier is one of the companies in the list of top 100 valuable Chinese brands. Started their journey in 1986, they now sell various electronic products such as – Freezers, Air conditioners, Tv all over the world. They have established themselves as a top global electronic brand.

So, who makes the insignia freezer actually? We know it can get confusing so let’s discuss it in simpler terms. They are manufactured by Haier under the requirements and guidelines of Best Buy. 

Quite similar to how iPhones are made. Apple doesn’t manufacture them, a manufacturing plant in China does. However, Apple has more control over the product design than Best Buy does but the general concept is the same. 

Now you may ask why they do that? Well, in simple terms, the answer is cost-efficiency. Best Buy wanted to position Insignia as a value-oriented affordable brand to get the market share from brands like Samsung, Lg, etc. by offering good quality products at a lesser price.

And to do that, they had to look at China. China is renowned for the easy availability of technological raw materials and less expensive labor, and that cuts the cost down significantly. So it is a win-win for both Haier and Best Buy.

Different kinds of insignia Freezers

Two types of Insignia Freezers are currently on the market now. They are – 

  1. Chest Freezer
  2. Upright Freezer

Insignia Chest Freezers

Chest freezers are among the most economical types of freezers. As they are shaped like a large box that opens upward, the chest freezers allow a good amount of space inside without demanding a lot of space to cover. However, they do need vertical space to open up the lid.

Some of the popular sizes of the Insignia Chest Freezers are – 

  • Insignia – 3.5 Cu.Ft. Chest Freezer – white

Insignia Upright Freezers

Upright Freezers are the most convenient and popular among modern household people. As the items are stored vertically, it is easy to access the items in upright freezers. Though they cost extra than the chest freezers, their use does makeup to it.  

Some of the popular sizes of the Insignia Upright Freezers are –

Should you buy it?

Often a good product belongs to a well-established brand. And similarly, hardly a well-established brand would like to have a weaker product under their name. It’s the same story for Insignia. They are backed up by Best buy’s lineup of products and thus they got to be good. 

In real life, they don’t disappoint as well! Insignia freezers are well built and quite affordable in comparisons such as Insignia vs Lg, or Insignia vs Frigidaire. And also, as a friendly reminder, you are not buying from a local manufacturer who wants to sell you a lower quality product. 

You’re buying products from a global brand, Haier. That makes it equal or closely matched with the top brands despite costing you less.  So, if you want to buy an Insignia Freezer, we suggest you go for it!


How well does the freezer handle temperature?

According to the manual, the freezer requires to be in a place where the ambient temperature is below 109F (43C).

How does it handle voltage? Any requirements for an additional voltage outlet?

In general condition, No. It can be easily plugged into the regular household outlet.

How easily can we set it up? Does it require the delivery guys to set it up?

As per the user reviews, the lighter ones can be moved easily. However,  the freezers on the heavier side may need some additional help.

Does it create any extra noise? Or any other unexpected noise issue over the longer period of use?

As per the user reviews, there is no noise from the freezer. However, if not maintained properly or used unwisely, minor inconvenience may occur.

What about the lid? Does it get loose after a few years of use?

As per the user reviews, No such things have happened.

Is it energy sufficient?

Yes. The freezer is Energy Star certified.

Final Words

So, there you go. Now you know everything and we hope that you got the answer to the question you have asked earlier – who makes the insignia freezer, or can you trust it or not. 

But, we urge you to remember this, the well-being of a machine depends on how well it is taken care of. So, if you take care of your freezer, it will last longer.

More to Explore


Hi, and welcome to WhoMakeHub. My name is Max Stokes. I am a Journalist by degree, who is a blogger by passion, and this combination of knowledge and passion is what brought WhoMakeHub to life. On my blog website, you will find the necessary information about product makers and manufacturers. This helps in selecting the best products for your specific needs at any point in time.

Write A Comment

Pin It