Shoes are one of the most important parts of our daily lives. In the beginning, shoes were meant to protect from Tetanus and were not an essential part of fashion! Today, shoes protect us from germs and other harmful stuff on the road and are also an essential part of fashion. In addition to that they provide comfort and protection from modern lifestyles!

So, you want a comfortable and good-looking shoe for everyday use or a particularly special event! Maybe you want to start running? When there is a lot of shoe brands you may be confused about which brand makes sense for your usage! Therefore, check out this article on who makes New Balance Shoes and find out if they will be good for your needs.    

About New Balance Shoes

New Balance (NB) is an American athletic footwear and apparel company founded in 1906. The New Balance Arch Support Company was the first company to be associated with the brand.

New Balance Athletics, Inc., an American global organization, and its parent company, New Balance, Inc., are now connected with the brand. Now, who owns New Balance? Jim Davis, a small shoemaker from Boston who became a billionaire, owns the New balance brand. 

However, where are New Balance Shoes aactually made? All the New Balance brands have the same headquarters in Boston, Massachusetts. Besides the headquarters, New Balance shoes are also made in various manufacturing plants in the USA, UK, and European countries. 

New Balance asserts that technological characteristics such as blended heel counters, gel inserts, and a wider range of sizes, particularly for very narrow and very broad widths, distinguish its shoes. New Balance is forecast to have a revenue of $7 billion by the end of 2023.

Are New Balance Shoes Any Good?

New Balance’s first pair of shoes was released in 1938, and the company rapidly established a reputation for exceptional quality. Its first breakthrough came in 1960, when the Trackster running shoe was released, which was intended to suit feet of various widths. 

With various unique concepts, New Balance kept improving themselves. New Balance’s 320 running sneaker had become the market’s No. 1 shoe by 1976, solidifying the company’s position as a global leader in running.

So, how is New Balance handling themselves today? We will discuss some key New Balance shoes information to help inform your choice.

🔹 The Best Engineering

New Balance is responsible for some of the best products in the USA. You can also find some of its products in the UK and as a matter of fact, they have a very strong presence there. 

With its breakthrough Encap technology, the 990 became a landmark model for New Balance when it was initially debuted in 1982. The midsole EVA foam was encased in a polyurethane shell in this shoe, which helped the foam maintain its form and bounce over time. 

The result was a bouncy, long-lasting running shoe that athletes adored. It’s still a popular model, and one of the company’s “Made in USA” series’ mainstays.

🔹 The Best Running Experience

New Balance, like other shoemakers, has entered the foam wars by developing its proprietary foam, Fresh Foam, which is utilized in the soles of several of the company’s best-selling running shoes. 

The business has also created numerous variants of this EVA-based foam, including a softer form (dubbed Fresh Foam X) and Fresh Foam Ground Contact, which is designed to last longer. 

The Beacon uses the latter, which is robust enough to function as both a midsole and an outsole, reducing weight.

Aside from foam, New Balance has developed technology to help their shoes fit better. Ultra Heel is a kind of top with a high heel tab that bends away from your ankle that appears on numerous of the company’s shoes.

It’s made to provide you with a better grip on the back of your foot without aggravating your Achilles tendon. So, you can have a great running session without worrying about injuries.

🔹 Support in Injuries

Say you have an injury and are wondering, are New Balance Shoes good with foot problems? If you have a foot problem then you should wear something your doctor recommends is our non medical advice! but having said that… 

The New Balance 840 shoe delivers the superior heel cushioning and support you need for walking or all-day usage if you have plantar fasciitis. 

You’ll enjoy excellent bounce back and shock absorption thanks to a full-length EVA midsole and shock absorbing foam that helps disperse impact. Keep that in mind, not all New Balance shoes are great with injuries. Therefore, must consult your doctor before getting any shoes.

New Balance Shoe Reviews

So, ready to get your New Balance shoes but not sure which one you should buy. Here’s our recommendation on what New Balance should you should get. 

🔹 Fresh Foam X 860 v12

The 860 maintains a healthy stride without weighing you down, and it’s an excellent trainer for moderate overpronators. The Fresh Foam midsole absorbs shock, a medial post prevents overpronation, and an Ultra Heel stops the rear of your foot from sliding. 

The most recent iteration features a redesigned mesh upper with embroidery and a double knit structure at the top of the foot for increased stability.

🔹 FuelCell Prism v2

Speed and stability are two characteristics that don’t usually go together in running shoes, but Prism illustrates that you can have both. Runner-in-Chief Jeff Dengate describes it as “sort of like the Rebel but with a stability post.”

The Prism, like its faster sister, has FuelCell cushioning, which reduces weight while providing a dynamic ride. The medial post in Prism’s midsole, on the other hand, corrects overpronation and offers support during running. 

It’s not quite as fast as the Rebel, but it’s an excellent speed training shoe for runners who need a little additional help with their stride.


New Balance Shoes have focused on innovation and put some fantastic shoes in to the market. With their amazing collection of products with great reviews, New Balance are one of our go to’s for shoes in addition to Hoka shoes! Another great thing about New balance (and Hoka) is they offer wide fitting shoes. I myself am a 2e width (its a pain to get normal shoes that fit me) so New balance are one of my go to’s for years as they sell super comfy shoes that actually fit me as well!

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Max Stokes Author

Hi, and welcome to WhoMakeHub. My name is Max Stokes. I am a degree qualified journalist and a passionate blogger! It is this combination of knowledge and curiosity that brought WhoMakeHub to life. On you will find detailed information about product makers and manufacturers. After building this site over several years I have some great industry sources and contacts which help me bring the FACTS and the odd secret to our articles! This helps you in selecting the best products for your specific needs at any point in time.

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