When it comes to choosing a reliable and affordable upright freezer, Insignia is a brand that often comes to mind. But who exactly makes Insignia upright freezers? Let’s find out!

Insignia freezers are owned by Best Buy, a leading retailer in North America. However, they are not manufactured directly by Best Buy. The Insignia brand is made by Haier, a Chinese company known for its global electronic brands. Haier manufactures the Insignia freezers under the requirements and guidelines of Best Buy. This partnership allows Best Buy to offer affordable, quality freezers to customers.

Key Takeaways:

  • Insignia upright freezers are owned by Best Buy.
  • Haier, a Chinese company, manufactures the Insignia brand.
  • Best Buy and Haier have a partnership to provide affordable, quality freezers.

Best Buy: A Trusted Retailer with Own Brands

Best Buy is a well-known retailer in North America, headquartered in Richfield, Minnesota. They offer a wide range of electronic devices, including their own house brand called Insignia. Insignia is a value-oriented brand owned by Best Buy, which means that they have control over the brand and its products. In addition to freezers, Insignia also sells other electronic devices such as TVs, washers & dryers, and microwaves.

As a trusted retailer with a strong presence in the market, Best Buy ensures that their own brand products meet high-quality standards. They work closely with manufacturers like Haier to produce Insignia freezers that provide reliable performance at an affordable price point. This allows customers to have peace of mind when purchasing Insignia products, knowing that they are backed by Best Buy’s reputation for excellence.

With their extensive knowledge of consumer preferences and emerging trends, Best Buy is able to offer a range of innovative features and design elements in their Insignia products. Whether it’s energy-efficient technology, sleek aesthetics, or user-friendly interfaces, Best Buy ensures that their own brand products stay competitive in the market and meet the evolving needs of their customers.

Overall, Best Buy’s ownership of the Insignia brand provides customers with a trusted option for electronic devices, including freezers. With a commitment to quality, affordability, and innovation, Best Buy continues to be a go-to destination for customers seeking reliable products that deliver value for their money.

Insignia Products Features
Insignia Upright Freezers – Energy-efficient technology
– Sleek and modern design
– User-friendly interfaces
Insignia TVs – High-definition picture quality
– Smart TV capabilities
– Various screen sizes available
Insignia Washers & Dryers – Multiple wash and dry cycles
– Large capacity for handling bulky loads
– Easy-to-use controls
Insignia Microwaves – Multiple power levels and cooking presets
– Compact and space-saving design
– Defrost function

Haier: A Global Electronic Brand

When it comes to global electronic brands, Haier stands tall as a powerhouse in the industry. Founded in 1986, this Chinese company has established itself as a leader in manufacturing a wide range of electronic products. Haier’s commitment to innovation, quality, and affordability has made it a trusted choice for consumers worldwide.

With a diverse product portfolio that includes freezers, air conditioners, TVs, and more, Haier has successfully captured the market’s attention. By consistently delivering products that meet customer needs, Haier has not only gained popularity but also expanded its global reach.

Haier’s Acquisition of GE Appliances

One of Haier’s significant milestones was its acquisition of GE Appliances, which further solidified its position as a global brand. With this acquisition, Haier gained access to a well-established brand and a vast network of customers around the world. This strategic move allowed Haier to leverage GE Appliances’ expertise and reputation to strengthen its own presence in the global market.

As part of the GE Appliances acquisition, Haier also gained ownership of the Insignia brand, which includes the production of Insignia freezers. Haier manufactures Insignia freezers at its state-of-the-art factory in China, ensuring that they meet the high-quality standards set by Best Buy, the brand’s owner.

Haier’s Commitment to Excellence

Haier’s success can be attributed to its relentless pursuit of excellence. The company invests heavily in research and development, continuously striving to innovate and improve its product offerings. By focusing on customer satisfaction and staying ahead of market trends, Haier has become synonymous with reliability and durability.

With its global presence and commitment to delivering high-quality electronic products, Haier continues to pave the way for the future of the industry. As consumers seek trustworthy and innovative brands, Haier remains a top choice, cementing its status as a leading global electronic brand.

Insignia Freezers: Chest vs Upright

When it comes to choosing a freezer, Insignia offers two main types: chest freezers and upright freezers. Each type has its own advantages and is designed to meet different storage needs.

Chest Freezers

Chest freezers are shaped like a large box that opens upward. They offer a generous amount of storage space without taking up much floor space. With a chest freezer, you can easily stack and organize your frozen goods. They come in various sizes, ranging from 3.5 Cu.Ft. to 10.2 Cu.Ft., allowing you to choose the capacity that fits your needs. Whether you need to store bulk items or large cuts of meat, a chest freezer offers ample space to accommodate all your frozen essentials.

Upright Freezers

Upright freezers are a popular choice among modern households. They store items vertically, just like a refrigerator, making it easy to access and organize your frozen foods. Upright freezers are designed to fit seamlessly into kitchens, taking up less floor space. Insignia offers a range of upright freezer sizes, including 13.8 Cu.Ft., 17.0 Cu.Ft., and 21.0 Cu.Ft., providing plenty of storage options for different households. Whether you have a small apartment or a spacious kitchen, there’s an upright freezer size that will suit your needs.

When deciding between a chest freezer and an upright freezer, consider your storage space, organization preferences, and the size of your frozen food inventory. Both types of Insignia freezers offer reliable performance and quality, so you can choose the one that best fits your lifestyle.

Insignia Freezers

Features Chest Freezers Upright Freezers
Storage Type Horizontal Vertical
Storage Space More spacious, can accommodate bulky items Less spacious, better for small or organized items
Floor Space Requires more floor space Takes up less floor space
Organization Stackable, may require additional baskets or dividers Easier to organize, shelves and door compartments
Accessibility Requires bending or reaching inside Easy access, no bending required
Price Range Typically more affordable May have a higher price range

Customer Reviews and Verdict

The Insignia freezers have gained positive reviews from customers who have purchased and used them. One popular model, the Insignia 18cu ft upright freezer, has received an average rating of 4.4 stars, based on over 3600 customer reviews.

Customers have praised the Insignia freezer for its exceptional quality, affordability, and fast delivery. Many customers appreciate the freezer’s spacious design, allowing them to store a significant amount of food and beverages. The durability of the freezer is also highlighted, with customers reporting that the unit has performed well over time.

Best Buy, the retailer of Insignia freezers, is known for its excellent customer service. In instances where customers have encountered issues or concerns with the freezer, Best Buy has been proactive in responding to negative reviews and offering assistance to resolve any problems. This dedication to customer satisfaction has further contributed to the positive reputation of Insignia freezers.

“The Insignia freezer has been a game-changer for my household. It offers ample storage space and keeps everything frozen to perfection. I am impressed with the quality of the freezer, especially considering the affordable price. Best Buy’s customer service has also been exceptional, addressing any concerns promptly. Highly recommended!” – Satisfied Customer

In summary, customer reviews indicate that Insignia freezers are a reliable and affordable option for those in need of additional freezing capacity. With positive feedback on quality, affordability, and excellent customer service, Insignia freezers have gained a favorable verdict from customers.

Pros Cons
Ample storage space Some reported occasional temperature fluctuations
Durable construction Noisy operation at times
Affordable pricing
Fast delivery


In conclusion, Insignia upright freezers offer a reliable and affordable option for those in need of extra storage space. Owned by Best Buy and manufactured by Haier, these freezers meet the requirements and guidelines set by Best Buy to provide customers with high-quality products.

Whether you prefer a chest freezer or an upright freezer, Insignia has you covered. Chest freezers offer ample storage space without taking up much floor space, while upright freezers are popular for their vertical design and easy accessibility. With a range of sizes available, you can find the perfect fit for your storage needs.

Customer reviews reflect the overall satisfaction with Insignia freezers, praising their quality, affordability, and fast delivery. While negative reviews exist, Best Buy’s exceptional customer service ensures that assistance is provided promptly. As a result, Insignia freezers have established a solid reputation in the market.

For a reliable and budget-friendly freezer option, Insignia is definitely worth considering. Whether you need extra storage for your frozen goods or want to upgrade your current freezer, Insignia offers a range of options to meet your needs. Experience the convenience and quality that Insignia freezers bring to your home.


Who makes Insignia upright freezers?

Insignia upright freezers are made by Haier, a leading Chinese global electronic brand.

Does Best Buy own the Insignia brand?

Yes, Best Buy owns the Insignia brand and has control over its products.

What types of freezers does Insignia offer?

Insignia offers both chest freezers and upright freezers.

What are the popular sizes of Insignia upright freezers?

Some popular sizes of Insignia upright freezers include 17.0 Cu.Ft., 21.0 Cu.Ft., and 13.8 Cu.Ft.

What do customers say about Insignia freezers?

Customers generally praise Insignia freezers for their quality, affordability, and fast delivery.

Is Insignia a good purchase?

Yes, Insignia freezers are considered a good purchase at a competitive price.

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Max Stokes Author

Hi, and welcome to WhoMakeHub. My name is Max Stokes. I am a degree qualified journalist and a passionate blogger! It is this combination of knowledge and curiosity that brought WhoMakeHub to life. On whomakehub.com you will find detailed information about product makers and manufacturers. After building this site over several years I have some great industry sources and contacts which help me bring the FACTS and the odd secret to our articles! This helps you in selecting the best products for your specific needs at any point in time.

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